Everyone can design.
There's a believe that everyone were actually a designer, they just didn't have enough experiences and knowledge to achieve, therefore, in this event, I created some activities and simplelized infographics to help people knowing their own space of bathroom, also to experience of being a interior designer of themselves.
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"By discovering new perspectives of life, every day would became as a journey, that worth looking forward to.
H!OPEN
Project : H!OPEN
Date : 2023.07~2023.10
Position :
Visual Identity
Curatione Design
Strategy & Integration
Use the letter "H" to represent HCG and HCG HOME and after add an arc to it, a smile that convey brand affinity being symbolized . On the other hand, by combining the letter H with an exclamation mark, formed a first glance of "Hi" to show the meaning of welcome. Through visual design, the profound knowledge of the interior of bathroom and brand declaration were transformed into a simplized images that are easier for people to understand, within the DIY activity integrated to successfully shorten the distance between the brand and people.
在這個專案中，我擔任Key visual設計及策展規劃的角色，以字母Ｈ成為了品牌HCG和HCG HOME的共通點，加入象徵微笑的弧線，傳遞品牌親和力的同時，字母H與驚嘆號的結合，構成讓人乍看像是打招呼的「Hi」以展現歡迎之意。透過視覺設計，將深奧的衛浴知識及品牌宣言，轉化成一幅幅更容易理解的圖像，融合簡單的手作體驗，成功拉近品牌與人們之間心的距離。